When direct mail is not part of the mix, that number falls to 63%. 69% of consumers report a good response rate when direct mail is part of the marketing campaign.Īccording to direct mail marketing statistics relevant in 2021, when marketers include direct mail in the mix of channels for their campaign, 69% of respondents report a “good” to “very good” response rate. Other direct mail marketing examples include brochures and catalogs. Studies also reveal that 52.5% of consumers say they’ll read a postcard, while less than one-third say they will open a letter-sized envelope. That’s higher than the 7.9% response rate for letter-sized envelopes. 23.4% of consumers respond to postcards if the offer is relevant.ĭMA response rate report shows around 23.4% of consumers respond to postcards they received via direct mail if they see a relevant offer or find the offer attractive. That said, even if postcards take the top place in popularity, they are not necessarily the best means to represent a brand. Dimensional mail formats, such as boxes or tubes, which 42% of respondents use, come next. Postcards are the most popular formats for direct mail marketing.Īccording to direct mail advertising statistics, postcards and letters are the most popular formats for direct mail marketing campaigns at 53% and 52%, respectively. It’s interesting that 58% of all direct mail Americans receive is marketing mail. This figure makes it superior to any other form of reaching out to your target audience-emails have a 20–30% open rate, for example. The direct mail open rates reach up to 90%. Moreover, businesses are more likely to reach consumers at the right point in a buyers’ journey via direct mail. This stat reveals how beneficial direct mail marketing can be for businesses.įocusing on direct mail increases the chances that consumers will open and read their mail. Print marketing statistics showed that 77% of consumers start sorting through their physical mail the moment they receive it. 77% of consumers sort through their physical mail as soon as they receive it. How relevant is direct mail still to the potential buyers? Figures show that, although marketing has been digitalized in a major way, consumers still appreciate receiving offers in their mailboxes-especially if it’s personalized.
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